One thing that strikes you straightaway is how integrated the archive is with the metadata team and the rights management team. This department in turn is then integrated within ITV very well, sitting in the same open plan office as other teams such as 'Countdown Team' and those working on documentaries. As an off-site member of NT staff I can sympathise with the difficulties encountered when running an operation involving every department within an institution from a different location so their new location promises to be beneficial.
|I have no photos of ITV so...The North|
There are three main strands to this department: the metadata team is where it all begins. They give each commissioned work a production number (same as our performance code) and then they add the metadata as they receive it. They likened it to a skeleton that gradually has muscle added and then eventually tissue and skin to create the full record that then becomes available on ITV Player. They work to a tight 10 day to air schedule to make sure that everything has the appropriate information before it is required online. This works well for them but I can't see the NT ever changing their methods to the extent that the archive is involved from the start of a show but it isn't a bad model to aim for.
The rights management team deal with all of the rights clearance issues surrounding television production and feed all of that information into the show's record. This then allows anyone within the organisation to check whether they have the rights to show a clip etc. where they want and for how long and how much they might have to pay for the privilege. There is also a member of staff dedicated to making sure that the actors get paid for any repeats of material.
The archive on the Leeds site, which now houses all of the ITV archive, is home to 1.1 million tapes. And it is growing. They have a very strict policy on what they keep and for how long so as to keep only that material that is directly relevant to them and that will allow them to fulfill their institutional aims eg. the TOWIE tapes will probably be returned to their production company when ITV's copyright expires.
|The North again|
Interestingly, ITV have outsourced their stills archive since they had neither the space or expertise to manage it appropriately. There was no consistency in where photographs were held or how they were listed and now an external company manage this for them with an annual return. This is an example of pragmatic decision made for the benefit of the collection since it will be receiving better treatment and used more in its new setting.
|I also got to see my dog|