The National Trust uses Spirit of Place as a means to identify what is unique, distinctive and cherished about a site. All of the National Trust sites are to write one in the next year as this will form the basis of strategies and projects. If the Spirit of Place is set then all work that comes from that will be consistent and fit with the brand and thinking of that site.
|Queen Elizabeth Hall|
The Spirit of Place can then be used in decision making, held up as the standard to which everything must conform and it means that everyone is signed up to the same objective. It isn't always something that you create but the Spirit of Place can be influenced by outside factors, those things that make you unique. It can then be used to spark oral history projects or inspire artists to create new work.
|A view of the NT I have never seen before|