Wednesday, 13 September 2017

APAC Study Day: Celebrating Anniversaries

APAC's annual study day focussed on celebrating anniversaries and was very aptly hosted by the Mercury Theatre, Colchester, which is currently celebrating 80 years since the founding of Colchester rep company and 45 years since the building of their theatre.

Jumbo the Colchester water tower

We began with a really useful talk from Anna Jarvis, First World War and Anniversaries Adviser for the Heritage Lottery Fund. Anniversaries provide a focus and a theme for fundraising and the fixed date can also lend some much needed urgency to projects. It can, however, also add unhelpful pressure to the delivery of the project. A theme from the day was the idea of an anniversary as a hook onto which you can hang many related projects. Funding may be forthcoming because you are celebrating an anniversary but you don't need to stop there with the activity, you can explore much further than a single point in time in order to engage the widest audience and make the most of your collections. HLF will rarely support one off projects but instead prefer longer term and wide engagement with audiences and the community.

Anna outlined some pointers for organisations applying to the HLF:

  • Be creative! APAC members are in an ideal position to capitalise on the creativity of their organisations to help interpret heritage through arts
  • Learn from each other. Lots of APAC members have had or are celebrating anniversaries of all shapes and sizes (and ages!) so make use of those experiences to improve your own funding ideas and funding applications
  • Work with colleagues in other departments to ensure that your project is embedded in the working of the organisation and that there is a lasting legacy
  • Activities need to be as inclusive as possible. You need to consider increasing the audience for your heritage but also broadening it

We were given a fabulous your backstage and saw the
preparations for the Christmas pantomime

Another thread throughout the day was the concept of using anniversaries as a point in time to consider how the past relates to the present and can inform our decisions in the future. Both Alan Jones of the Royal Conservatoire of Scotland and Steve Mannix of the Mercury Theatre spoke about the need to respect the heritage of the organisation and appreciate the impact that it has had on people in the past. They both saw great value in using the opportunity to reflect on what has gone before in order to impact the future of their organisations.

The day also touched on the importance of oral history recordings, particularly when the anniversary you are celebrating is within or on the edge of living memory. They are great opportunities to prompt discussions and memories but, as I from the National Theatre and Claire from Mercury Theatre noted, capturing memories has to be well thought out beforehand. It can be difficult to create a suitable space and opportunity for people to contribute their memories without careful planning. Laura from the Mercury also noted that the location of interviews has been very powerful for their project as different locations around their building could spark particular memories for their interviewees.

Steve Mannix introducing Mercury Theatre's anniversary project Mercury Voices
We ended the day with a discussion around the use of the word 'heritage'. It can be difficult within an arts organisation to drum up support for a heritage project while for us archivists the term is second nature. Alan Butland of Tyne Theatre and Opera House even referred to it as 'The H Word' due to the difficulties it can bring to projects. I have found that embedding the Archive in work at the NT has been pretty straightforward, mostly because people are passionate about their work and are proud to see it archived - I haven't focussed on heritage as a term, I've focussed on the content of the Archive and this seems to sit better within a theatre.

All in all it was a useful day to network with like minded individuals and hear about projects from all sizes of organisations with varying levels of funding. I hope that the attendees found it as enjoyable as me!

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